Overview
- From Feb. 1 to 28, in-store checkout donations will be split evenly between the Ulta Beauty Charitable Foundation and the Rare Impact Fund in the retailer’s first guest donation partnership.
- The launch was revealed in a joint Instagram post on Jan. 5 directing shoppers to the Feb. 1 availability.
- Ulta reports Rare Beauty ranked among the top overall searches on ulta.com and was the top-searched cosmetics brand in 2025, signaling strong pre-launch demand.
- The Ulta assortment highlights Rare Beauty’s leading categories—blush, bronzer, brow and highlighter—with Soft Pinch Liquid Blush noted as the top collection.
- The move expands distribution beyond the brand’s Sephora exclusivity, with WWD reporting 2024 sales of about $400 million and industry estimates valuing the company at more than $2 billion.