Overview

• Rare Beauty launched Rare Eau de Parfum on August 7 exclusively at Sephora in the US ($75 for 1.7 ounces) and the UK (£71 for 50 milliliters).
• The fragrance is a warm, spicy gourmand blend with notes of vanilla, caramel, sandalwood, pistachio, ginger and musk.
• The bottle features an ergonomic design developed with certified hand therapists and engineers, including a large press pump and twist-to-lock cap for accessibility.
• Accompanying the perfume are four $19 fragrance layering balms—Amber, Fresh, Floral and Woody—each offering a silicone-textured base to customize and prolong the scent.
• This launch marks Rare Beauty’s first venture into fine fragrance, reflecting its broader push into accessible luxury and personalized beauty experiences.