Overview

• She took office on June 24, succeeding Fernando Ezquerro, who became vice president of the Interprofessional Organization of Rioja Wine.
• The denomination spans 66,000 hectares across La Rioja, Navarra and País Vasco and generates €1.5 billion in annual sales to 136 countries.
• Pérez Cuevas highlighted enhancing vineyard stewardship and championing sustainable practices to safeguard quality and biodiversity.
• Regulators approved lowering minimum alcohol thresholds by one and a half degrees for red, white and rosé wines and adjusting production yield limits.
• She pledged to advance digitalization and expand enotourism after Rioja welcomed a record 900,000 cellar visitors in 2024.