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Rapido Gears Up Bengaluru Pilot of Ownly to Challenge Zomato and Swiggy

Rapido leverages its logistics network alongside an NRAI partnership to introduce a transparent, low-cost pricing structure that undercuts established food delivery players.

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Overview

  • Rapido has started onboarding restaurants in Bengaluru ahead of its Ownly pilot, finalizing a flat delivery fee of Rs 25 per order under Rs 400 and Rs 50 for higher-value orders.
  • Ownly will cap restaurant commissions at 8–15% of order value and waive packaging and platform fees to match online menu prices with offline rates.
  • The National Restaurant Association of India has partnered with Rapido to advocate transparent pricing and grant restaurants access to customer data.
  • Nexus Venture Partners invested Rs 125 crore in Rapido’s Series E round to fund Ownly’s launch and support expansion into additional cities.
  • Shares of Zomato and Swiggy fell over 2% this week as investors weighed the potential disruption from Rapido’s well-capitalized, low-cost model.