Overview
- The company, launched last November, is targeting Rs 500 crore in revenue within three to five years, according to Biyani’s statements to media.
- SuperYou has broadened its range from protein bars to multigrain protein chips, adding multiple flavors as it pushes deeper into healthy snacking.
- Biyani describes Singh as a creative co-founder who contributes to naming, packaging and storytelling while steering clear of operations.
- The collaboration took root through an informal approach, starting with a basketball-court conversation and a follow-up of four GIFs that secured Singh’s buy-in.
- Coverage situates SuperYou among a wave of celebrity-led brands in India, where consumers are rewarding authenticity, quality and value over mere star power.