Overview
- Rangeela is produced by ABD Maestro, the luxury arm of Allied Blenders and Distillers, with Singh serving as Co-Founder and Creative Partner.
- The vodka is described as triple-distilled and platinum chill-filtered for a smooth profile suited to shots or cocktails.
- Commercial sales have begun in Maharashtra following the official launch.
- The company indicates availability will roll out next to Goa, West Bengal and key markets across North India.
- Media reports cite a Maharashtra launch price of ₹2,400 for a 750ml bottle, with branding built around Singh’s colourful persona and a "designed to disrupt" pitch from ABD Maestro’s managing director.