Overview

• Asahi’s Japan operations have been down since September 29 with orders, shipments and customer service suspended, and there is still no recovery timeline.
• Major chains including 7‑Eleven, FamilyMart and Lawson warn Asahi Super Dry and other products could run out within days, and some venues are switching to rival brands.
• The company has started partial, manual order-taking and prioritized non-alcoholic goods, with initial emergency shipments underway and plans to restart call-center phone support next week.
• Asahi says the incident is a ransomware attack and investigators have found traces suggesting a potential unauthorized transfer of data, which remains under investigation.
• Overseas operations are unaffected, several new product launches have been postponed, and the brewer is working with police and external cybersecurity specialists.