Overview
- ALTEFF announced the appointment on November 3, describing itself as India’s largest platform for sustainability-focused cinema.
- Festival director Kunal Khanna said Hooda "embodies everything that ALTEFF stands for" and highlighted his active commitment to conservation.
- Hooda said he feels a responsibility to "give back to the planet" and hopes to inspire concrete action through the festival platform.
- The 2025 edition will feature films and global discussions on climate and conservation, with his involvement expected to amplify the message.
- Previous celebrity supporters include Alia Bhatt and Dia Mirza, underscoring the festival’s strategy of leveraging public figures for environmental advocacy.