Overview
- Kapoor says the moniker grew from working titles like “A Ranbir Kapoor Shoe” and “Ranbir Kapoor Studio” before sticking because it “just fit.”
- He clarifies ARKS is not named for Alia Bhatt or daughter Raha, addressing persistent fan speculation.
- Parts of the line are produced at a facility owned by his brother-in-law, Bharat Sahni, who provided space and manufactures at least one product.
- The founder says he personally signs off on fabrics, details and fit rather than relying on spreadsheets.
- He outlines plans to broaden into lifestyle categories such as athleisure and underwear, with an interest in furniture, which could raise the brand’s profile alongside his 2026 film slate.