Overview
- The Rams, which unveiled the refresh Thursday, removed gradient numbers and pant stripes, dropped the chest tag, and added white pants for new game-day combos.
- The team retired the off-white Bone set, expanded the full horn on both sleeves, and simplified the LA monogram and ram-head marks with sharper, bolder details.
- Two additional alternate uniforms will be revealed this summer, and the Midnight Rivalry set continues as the primary alternates alongside royal and white.
- Updated jerseys and gear are on sale now through Fanatics and team outlets, with game jerseys starting at $149.99 and sewn-letter limited versions listed around $199.
- The Rams will roll out city activations such as murals, installations, and pop-up retail around SoFi and Hollywood Park, reflecting a broader NFL shift toward simpler, heritage-leaning designs.