Overview

• The Clippers will feature an exclusive Visit Rwanda jersey patch and arena branding, while the Rams will run Visit Rwanda signage across SoFi Stadium’s screens, LED boards, IPTV and lounges.
• The Rwanda Development Board said both agreements are multiyear, and neither team disclosed contract lengths or payment amounts.
• An NFL spokesman said the Rams informed the league and that the sponsorship complies with NFL policy and federal law.
• Rwanda officials say the partnerships target California’s affluent market to boost tourism and investment, projecting $400–$500 million over five years toward a $1 billion annual tourism goal by 2029.
• The deals drew renewed criticism over alleged abuses in Rwanda and followed earlier calls by the Democratic Republic of Congo to end such ties, as prior sports partnerships with Arsenal and NBA Africa have carried reported multimillion-dollar fees.