Ramaswamy Halts TV Ads, Redirects Funds to Targeted Voter Outreach

The decision comes less than a month before the Iowa caucuses and New Hampshire primary, where Ramaswamy trails in the polls.

Republican presidential candidate Vivek Ramaswamy has stopped running television ads in Iowa and New Hampshire, key early contest states, and has criticized presidential TV ad spending as 'idiotic'.
Ramaswamy's campaign has redirected funds from TV ads to more targeted voter outreach initiatives, including addressable advertising, mail, text messages, and door-knocking.
The campaign's new strategy is based on their internal data suggesting that Ramaswamy's voters are not traditional broadcast television consumers.
Ramaswamy's campaign has spent over $1.8 million on advertising in Iowa and over $1.3 million in New Hampshire so far, with much of the money coming from the candidate's personal funds.
The decision to halt TV ads comes less than 30 days before the Iowa caucuses and the New Hampshire primary, where Ramaswamy is currently trailing his opponents in the polls.