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Rama Duwaji Quietly Shapes Zohran Mamdani’s Mayoral Brand

Recent profiles cite aides plus prior reporting to detail her behind-the-scenes design input as she maintains a low public profile.

Overview

  • Multiple outlets report that the Syrian-American artist has advised on tone, imagery, and messaging for Mamdani’s campaign.
  • She helped finalize logos and the visual identity early in the run, with CNN’s account referenced by recent coverage.
  • Duwaji has avoided debates, major events, and interview requests, keeping her presence off campaign videos and most posts.
  • Her Instagram focuses on her art, including pro-Palestinian pieces, with only a brief June note after Mamdani’s primary win.
  • The couple met on Hinge and married in a City Clerk ceremony earlier this year before a celebration in Uganda, and if he wins she could become the city’s youngest first lady.