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Rama Duwaji, Artist Behind NYC Mayor‑Elect Mamdani’s Campaign Look, Draws New Attention

Coverage now centers on artist Rama Duwaji, the low‑profile architect of the campaign’s visual identity.

Overview

  • Zohran Mamdani was elected New York City mayor, becoming the city’s first Muslim mayor and its youngest leader in more than a century, according to network projections.
  • Rama Duwaji, 28, is set to be New York’s youngest first lady and largely avoided the spotlight during the campaign, declining interview requests and limiting public appearances.
  • Duwaji is credited with finalizing the campaign’s branding, including the bold yellow‑blue‑red palette, bodega‑style typography and the distinctive “Zohran” logo, as well as shaping its digital tone.
  • An established multidisciplinary artist, her work appears in outlets and institutions such as The New Yorker, Vogue, The Washington Post, BBC, Tate Modern, Apple, Spotify and Vice, often with explicitly political themes including Gaza.
  • The couple met on Hinge in 2021 and married in a New York civil ceremony in early 2025 after celebrations in Dubai and Uganda, and Duwaji has not said whether she will take on any official role as first lady.