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Rama Duwaji, Artist and Incoming NYC First Lady, Helped Shape Mamdani’s Campaign Look

Post-election coverage centers on her independent art career as she keeps a low media profile with no announced role at City Hall.

Overview

  • Zohran Mamdani was projected the winner of New York City’s mayoral race on November 4, making his wife, 28-year-old Syrian-American artist Rama Duwaji, the city’s incoming first lady.
  • Duwaji is credited in multiple reports with finalizing Mamdani’s visual identity, including the logo, color palette and typography that defined his campaign.
  • An illustrator, animator and ceramicist based in Brooklyn, she has published work with major outlets and institutions such as The New Yorker, Vogue, The Washington Post, BBC, Apple, Spotify, Vice and the Tate Modern.
  • She largely declined interviews and avoided the spotlight during the campaign, even as her political artwork and past Dubai celebrations with Mamdani drew public scrutiny.
  • The couple met on Hinge in 2021, married in a civil ceremony at New York City Hall in early 2025 and held celebrations in Dubai and later in Uganda.