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Ram Targets 2026 NASCAR Truck Series Return with Eye on 2027 Cup Debut

CEO Tim Kuniskis says steep charter fees have dictated the brand’s cautious NASCAR rollout

(L-R) Tim Kuniskis, CEO Ram Brand - Stellantis, NASCAR Executive Vice President Steve O'Donnell and John Probst, SVP of Innovation and Racing Development pose at the Ram display on the midway for the announcement that the Ram brand will return to NASCAR Craftsman Truck Series competition, prior to the NASCAR Cup Series FireKeepers Casino 400 at Michigan International Speedway on June 08, 2025 in Brooklyn, Michigan.
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Overview

  • Ram will field a Craftsman Truck Series entry in 2026, marking the first new OEM at NASCAR’s national level since 2007
  • Tim Kuniskis has pledged 25 product announcements over the next 18 months to support Ram’s Truck program
  • The brand aims to step up to the Cup Series in 2027, although industry advisers warn that top-tier preparation typically requires at least 18 months
  • Kuniskis described the NASCAR charter system’s cost and complexity as a “wake-up call” that slowed down Ram’s Cup aspirations
  • Ram has officially denied hiring rumors involving YouTube star and ARCA driver Garrett “Cleetus McFarland” Mitchell