Overview
- TKO and Ram announced the multi-year partnership on December 11, confirming Ram as the first multi-year auto partner spanning WWE, UFC and PBR under TKO ownership.
- WWE plans include a sustained presence on Friday Night SmackDown and Premium Live Events, with Ram serving as presenting partner at the Royal Rumble in January 2026.
- UFC will feature Ram at select future numbered events as a presenting partner in the United States as UFC begins its broadcast relationship with Paramount.
- Ram gains rights within PBR to title the PBR RAM Challenger Series and present high-energy event openings across four major U.S. tours with trucks featured on the dirt.
- The agreement includes exclusive athlete-driven content, fan VIP experiences and interactive activations, while financial terms were not disclosed.