Overview
- The eight-episode Race For The Seat debuts Jan. 25 at noon ET on FOX, with subsequent episodes on Ram’s YouTube channel and FS1 from Jan. 26 to Feb. 6.
- Fifteen drivers will compete under host Jacob Lofland, with Dana White’s Thrill Sports producing and on-camera commentary from Ram CEO Tim Kuniskis and team owner Matt Kaulig.
- Filming took place in November using late-model cars at South Boston Speedway and Virginia International Raceway due to NASCAR testing rules that prevented truck use.
- Kaulig’s 2026 Ram effort includes five trucks: full-time drivers Brenden “Butterbean” Queen, Daniel Dye and Justin Haley, a rotating No. 25 Free Agent entry, and the reality-show winner filling the remaining full-time seat.
- Ram has committed to a multi-year run of the series, and organizers have not revealed the contestant lineup or the winner.