Overview
- Episode 1 premieres Jan. 25 at 12 p.m. ET on FOX, with subsequent episodes on Ram’s YouTube channel and FS1.
- Filmed in November, the competition puts 15 drivers in late-model cars at Virginia International Raceway and South Boston Speedway due to NASCAR testing rules, with contestants living together without phones or computers.
- Thrill Sports Productions leads the project with Dana White as executive producer, Jacob Lofland as host, and on-camera commentary from Ram CEO Tim Kuniskis and team owner Matt Kaulig.
- The winner earns a full-time Ram 1500 seat alongside Brenden Queen, Daniel Dye, and Justin Haley on Kaulig’s 2026 Truck Series roster, which also includes a rotating No. 25 ‘Free Agent’ entry.
- Ram frames the show as part of a multi-year return to NASCAR after more than a decade away, with the winner’s identity kept under wraps until the series airs.