Overview

• Ask Ralph begins U.S. rollout today within the Ralph Lauren mobile app on iOS and Android.
• The chat assistant interprets open-ended prompts and returns visually laid-out, head-to-toe looks that can be purchased immediately.
• Recommendations draw exclusively from live Men’s and Women’s Polo Ralph Lauren inventory at launch to ensure items are in stock.
• Ralph Lauren developed the experience with Microsoft, training it on brand archives and refining it through months of employee, designer and customer testing.
• The company plans incremental updates including deeper personalization, additional labels and wider platform and geographic availability, while observers note uncertainty about customer uptake and potential brand dilution.