Overview
- The chat-based feature is live on Ralph Lauren’s iOS and Android app in the United States, surfacing full looks from available Polo inventory that users can add to cart immediately.
- Powered by Microsoft’s Azure OpenAI, the tool interprets open-ended prompts and returns visually laid out outfits with styling tips to mimic an in-store stylist experience.
- Ralph Lauren trained the model on its archives, imagery and editorial copy and refined it through months of beta testing with employees, customers and in-store stylists.
- Executives describe the rollout as incremental, with weekly learnings and a roadmap that includes deeper personalization, voice features and expansion to other brands and markets.
- A preview at the SoHo Prince Street store showed a commercially focused experience, while industry analyses position such AI tools within a shift to goal-based shopping and sizable profit potential for fashion.