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1h ago

Ralph Lauren Returns to Milan With Two-Part Men’s Show Spanning Polo and Purple Label

The runway doubled as a youth-focused showcase that signals renewed momentum before the brand outfits Team USA for the 2026 Winter Games.

... which featured colorful takes on its signature rugby and polo tops.
Attendees, including Henry Golding and Colman Domingo, wore sharp suiting and smart shoes.
Accessories came in the form of large bags and various hat styles, from baseball caps to beanies.
It's an indication that Ralph Lauren may be doubling down on growing its appeal among Gen Z.

Overview

  • The event marked Ralph Lauren’s first dedicated men’s runway in Milan in over two decades, staged at the Palazzo Ralph Lauren.
  • A two-part format opened with Polo’s Gen Z–leaning, street-prep styling before shifting to the ultra-luxury precision of Purple Label.
  • Senior creative director John Wrazej described Purple Label’s tailoring as incorporating après-ski and performance elements.
  • Tyson Beckford made a surprise runway appearance as celebrities including Colman Domingo, Tom Hiddleston and Liam Hemsworth looked on.
  • The showcase comes as the company reports $7.1 billion in fiscal 2025 revenue and high desirability among under-35 shoppers, with Team USA’s 2026 Olympic kits on the horizon.