Overview

• Powered by Microsoft Azure OpenAI Service, the chat recommends complete, shoppable outfits in response to natural-language prompts.
• Suggestions are drawn from live inventory for in-stock buying and guided by the brand’s archive and styling philosophy.
• The release marks Ralph Lauren’s first consumer-facing AI product after about a year of development and months of beta testing with staff and customers.
• Access starts with U.S. app users and Polo-label items, with planned expansion to other lines, voice features, broader platforms and profile-based personalization.
• Early previews at the SoHo Prince Street store showed a commercially focused experience designed to reduce off-brand responses and hallucinations.