Overview

• Ralph Lauren released the trailer for The Polo Bear Chronicles: Operation Black Tie on August 11, marking its first animated short film.
• The six-minute teaser sets up an espionage-style caper described as “the most refined art recovery of the century.”
• Coverage highlights action comparable to James Bond films and introduces a streetwise pigeon as the mascot’s unlikely ally.
• The full film is scheduled to premiere on YouTube on August 14, leveraging free digital platforms for broad audience engagement.
• The campaign repurposes the Polo Bear—an emblem since 1990—into branded storytelling after recent appearances in global store displays.