Overview
- TikTok reports the #ralphlaurenchristmas hashtag now tops 5,000 posts globally after a roughly 3,000% month‑over‑month jump.
- The look leans on tartan and plaid, velvet ribbons and ornaments, heirloom‑style silver, brass accents, pine garlands, and warm lighting in deep reds and greens.
- Lifestyle coverage frames the craze as a clear break from recent ‘quiet luxury’ or ‘beige Christmas’ minimalism in favor of richer color and texture.
- Many participants source pieces from Amazon, supermarkets, and garden centers rather than Ralph Lauren, with creators showcasing full setups built from mass‑market finds.
- Designers and influencers share practical guidance—layer tartan throws and patterned cushions, use gold‑toned ambient lights, and build textured, layered tablescapes for a lived‑in elegance.