Overview
- Platform data underscores the shift, with Pinterest reporting year-over-year increases of 48–70% in searches tied to heritage Christmas, traditional tartan décor and vintage lodge interiors.
- TikTok engagement has accelerated, as Forbes reports views for #RalphLaurenChristmas grew by more than 300% over the past three months.
- Retailers from department stores to mass-market chains have rolled out Ralph Lauren–inspired holiday edits, while shoppers recreate the look with accessible finds from Amazon, TEMU, HomeGoods and Target.
- The aesthetic centers on moody tartans, deep burgundy and hunter green palettes, dark wood and brass accents, plus leather and wool textures that evoke lodge and equestrian cues.
- Creators popularized and codified the trend across 2025, even as others caution against impulse buying and advocate gradual, budget-friendly sourcing through thrifting and handmade pieces.