Overview

• Ralf Schumacher announced on Instagram that he will soon film new advertising spots for WirkaufendeinAuto.de, extending his viral car-valuation campaign.
• Cora Schumacher marked her return after a nine-month retreat and therapy with a Sixt parody commercial that mirrors her ex-husband’s original ads.
• The Sixt spot reproduces signature elements—orange pullover, similar suburban setting and dialogue—while pitching car subscriptions under the slogan “Er kauft, ich miete.”
• In an interview with RTL’s Exclusiv, Ralf Schumacher praised Cora’s performance as “very funny” and commended her execution of the parody.
• The playful ad rivalry exemplifies how meme-driven marketing enables celebrities to reinvent their personal brands through humorous competition.