Overview
- The programme premieres Sunday, 8 November at 18:15 on Sat.1 with simultaneous streaming availability reported by the broadcaster and distributors.
- Producers say more than 6,500 people submitted ideas ranging from sketches to quirky concepts, reflecting strong public interest and a low barrier to entry for non-entrepreneurs.
- Dümmel and his team will build provisional constructs and run laboratory tests to check technical and legal feasibility before advancing concepts toward sale.
- Dümmel says he will take the financial risk for development and split net profits 50:50 with inventors while decisions on winners will be made by Dümmel, Lidl and his staff without celebrity judges.
- Lidl is positioned to stock selected winner products in its roughly 3,000 German stores as early as the Monday after broadcast which could shorten the usual time from idea to retail and give creators fast market exposure.