Overview
- The show, which launches on Sunday, 8 November, will air at 18:15 on Sat.1 and puts Dümmel at the center as sole decision-maker.
- Participants may submit sketches or rough ideas rather than finished products and are not required to be entrepreneurs.
- Production will build provisional test constructs and run laboratory and legal checks to assess feasibility before any retail rollout.
- Dümmel says he will assume the development costs and intends to split net profits 50:50 with inventors if a product succeeds.
- A Lidl partnership aims to place winning items in more than 3,000 German stores the day after each episode, which could speed small inventors’ access to mass retail while raising scrutiny of technical and legal vetting.