Overview
- The series premiered Sunday, November 8, on Sat.1 with simultaneous availability on Joyn and will run weekly in the Sunday pre-evening slot.
- The format invites everyday inventors to submit sketches or early ideas rather than finished startups and documents Dümmel’s team working those concepts toward marketable products.
- Dümmel says he covers development costs and takes the commercial risk while splitting net profit 50:50 with inventors after costs are recouped.
- Lidl has agreed to stock winning products in more than 3,000 German stores the business day after broadcast, creating a direct TV-to-shelf pipeline for tested items.
- Producers received roughly 6,500–6,600 submissions and the first episode highlighted emotional personal stories from contestants, showing how the show changes participants’ lives and speeds public market testing.