Overview
- The company announced on December 25 that its mobile contracts surpassed 10 million, reaching the mark five years and eight months after its April 2020 market entry.
- The milestone solidifies Rakuten Mobile's position as Japan's fourth carrier alongside NTT Docomo, KDDI and SoftBank.
- Chairman Hiroshi Mikitani called the figure a passing point and emphasized the need to improve service quality and expand a network still weaker than the three majors.
- Rakuten's mobile unit booked a ¥126.8 billion operating loss in the January–September 2025 period, with costs elevated by equipment investment and PR for customer acquisition.
- Subscriber growth has been aided by low-priced plans, uptake by dual-device users and SMEs, and integration with Rakuten Points and e-commerce, even as rivals moved to higher pricing.