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Rai Submits Bid for Sanremo Festival as Legal Dispute Nears Key Verdict

Italy’s iconic music festival faces an uncertain future as the Council of State prepares to rule on a landmark trademark and format dispute.

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Overview

  • Rai has formally submitted its bid to the Comune di Sanremo to retain rights to organize the Festival di Sanremo starting in 2026.
  • The bid submission was required by the May 19 deadline, pending the Council of State’s decision on May 22, which could confirm or overturn the TAR ruling mandating a public tender.
  • The TAR of Liguria ruled in December 2024 that the festival trademark, owned by the Comune di Sanremo, can be separated from Rai’s format, opening the event to competitive bidding.
  • Rai argues that the festival’s trademark and format are inseparable, while other potential bidders, including Warner, are evaluating participation in the tender process.
  • The tender requires a minimum financial commitment of €6.5 million, plus additional costs for production, broadcasting, and related events, which Rai has historically covered.