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Raffaella Bragazzi, Voice of Italy’s “Ok, il prezzo è giusto,” Dies at 66

Former host Iva Zanicchi announced her passing, recalling the off-screen narrator who helped define the show’s 1980s–90s peak.

Overview

  • Bragazzi was 66, and her death was disclosed in a social-media post by longtime host Iva Zanicchi with a brief remembrance.
  • She delivered the off-screen descriptions of prizes that became a signature element of the game show during its most-watched years.
  • Her tenure on Ok, il prezzo è giusto ran from 1983 until June 25, 1999, when she was succeeded by Matteo Zanotti.
  • No cause of death was reported in the coverage citing Zanicchi’s announcement.
  • Italian outlets report the program is expected to return in the coming months, renewing attention to Bragazzi’s legacy.