RadioShack Returns to CES Under New Ownership

Unicomer Group relaunches the iconic brand with a focus on affordable tech and a reseller-based model.

RadioShack, once a dominant U.S. electronics retailer, declared bankruptcy in 2015 and 2017 before being acquired by El Salvador-based Unicomer Group in 2023.
At CES 2025, RadioShack is showcasing over 380 products, including gaming accessories, audio equipment, and tech gadgets designed for modern consumers.
The new strategy focuses on affordable, high-quality products across 17 categories, with plans to expand to over 1,000 products by the end of 2025.
Unicomer Group aims to reintroduce the brand in the U.S. market through a third-party reseller model, leveraging its successful operations in Latin America and the Caribbean.
The company emphasizes reconnecting with RadioShack's legacy while adapting to contemporary technology needs and consumer preferences.