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4w ago

Radico Khaitan Withdraws ‘Trikal’ Whisky After Hindu Groups Object to Shiva Symbolism

Uttarakhand’s excise department plans to file an FIR over misleading sale claims after clarifying it never approved the whisky’s sale.

Officials said the name of whisky hurts the religious sentiments of the people of the state.
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Overview

  • Radico Khaitan said it conducted an internal review and withdrew its single-malt ‘Trikal’ as a gesture of respect for Indian cultural values and sentiments.
  • The whisky’s teal label featured a stylised face and Sanskrit name linked to Lord Shiva, prompting criticism from Vishwa Hindu Parishad spokesperson Vinod Bansal and other religious figures.
  • Uttarakhand Excise Commissioner Harichandra Semwal confirmed the state never granted production, sale or registration permissions and will lodge legal action against those spreading false sale reports.
  • ‘Trikal’ was launched in markets including Uttar Pradesh, Maharashtra and Haryana at a price of ₹3,500–4,500 per bottle before widespread social media backlash.
  • Market data shows Radico Khaitan’s shares fell 0.51% on May 26 amid the controversy, and analysts expect continued pressure on the stock as the fallout unfolds.