Overview

• Radico Khaitan has launched TRIKĀL Indian Single Malt, priced ₹3,500–4,500, and Morpheus Super Premium Whisky, priced ₹1,200–1,500.
• TRIKĀL is crafted at the Rampur Distillery and reflects India's cultural heritage, blending tradition and innovation in a time-inspired single malt.
• Morpheus extends the legacy of the brand’s super-premium brandy into whisky, targeting younger consumers with its bold, ambitious positioning.
• The initial rollout covers Uttar Pradesh, Haryana, and Maharashtra, with plans for national and international distribution in the future.
• These launches reinforce Radico Khaitan’s premiumisation strategy, building on the success of brands like Rampur and Jaisalmer.