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Radico Khaitan Acquires 47.5% Stake in Shah Rukh Khan-Backed D’YAVOL Spirits

The deal commits up to Rs. 40 crore to develop a heritage-driven luxury tequila for premium domestic and global consumers.

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Overview

  • Radico Khaitan has secured 47.5% equity in D’YAVOL Spirits B.V. and D’YAVOL Spirits Private Limited with a planned investment of up to Rs. 40 crore.
  • The partnership positions Radico as the largest shareholder and charges it with global marketing, trading and distribution of the venture’s premium spirit brands.
  • Bollywood icon Shah Rukh Khan, his son Aryan Khan’s D’YAVOL Luxury Collective and entrepreneur Nikhil Kamath join Radico as co-founders to infuse celebrity profile and creative vision.
  • Product development is underway for a bottled-in-origin, heritage-focused luxury tequila slated to launch in the coming months.
  • Radico will leverage its 321 million-litre production capacity, 44 bottling units and international network to scale D’YAVOL Spirits in India and over 100 global markets.