Overview

• The revived retailer operates as a marketplace-only site offering free delivery and a catalogue the company says tops 170,000 products.
• Rackhams Retail Ltd reports onboarding more than 600 partner merchants and shipping “tens of thousands” of orders since a soft launch within the past year.
• Chief executive Mark Jordan describes a marketplace-first strategy and cites prior experience scaling an online retailer to over £100 million in annual turnover.
• Coverage notes strong nostalgia in Birmingham, where the Rackhams name disappeared in 2000 and the premises now trade as House of Fraser.
• Reporters place the digital comeback in a retail landscape of store retrenchment, with GAME and Hobbycraft closures and other brands testing marketplace models such as B&Q and BoohooMan.