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Rachel Sennott’s I Love LA Debuts on HBO, Centering LA’s Influencer Economy

The half-hour comedy uses Sennott’s online perspective to portray the business of internet fame.

Overview

  • The series premieres Sunday at 10:30 p.m. ET/PT on HBO and HBO Max, with weekly episodes to follow.
  • Rachel Sennott stars as Maia, a young manager who signs her estranged best friend Tallulah, played by Odessa A’zion, as an influencer client.
  • The show positions Los Angeles itself as the driving force, focusing on internet careers over Hollywood and leaning into creator Emma Barrie’s pitch of “Entourage” for internet it girls.
  • The ensemble includes Jordan Firstman and True Whitaker, with Josh Hutcherson as Maia’s boyfriend and Leighton Meester as her boss, plus cameos from online personalities such as Quenlin Blackwell.
  • Sennott serves as creator, star and first-time showrunner, drawing on her web-native background and citing influences like Girls, Sex and the City and Atlanta, with production showcasing real LA locations including a first-ever shoot inside Erewhon.