Overview

• Rachel Sennott, a long-time supporter of Balenciaga, has been officially announced as the face of the brand's Summer 2025 campaign.
• The campaign, shot by Nadia Lee Cohen, debuted today and draws inspiration from Old Hollywood screen tests with a distinct avant-garde twist.
• Sennott's role in the campaign is unique, as she embodies her own persona rather than portraying a fictional character.
• The SS25 collection features contrasting styles, combining high-necked prairie dresses with bold, lingerie-inspired bodystockings.
• This campaign is one of the last under Demna's creative direction before his upcoming departure from Balenciaga to join Gucci later this year.