Overview

• Rachel Sennott, a longtime Balenciaga supporter, is officially the face of the brand's Summer 2025 campaign, embodying the role of 'Her.'
• Shot by Nadia Lee Cohen, the campaign reimagines Old Hollywood screen tests with a character-driven, campy aesthetic.
• The campaign includes notable figures such as Kyle MacLachlan and Sunnyi Melles, with each participant portraying a fictional persona to highlight fashion's role in storytelling.
• Balenciaga introduces key products in the campaign, including the Laurel Classic Polo and Rodeo Bags in new colors such as mineral green and almond.
• This campaign marks one of the last under Demna's leadership at Balenciaga before his transition to Gucci later this year.