Rachel Sennott Leads Balenciaga’s Old Hollywood-Inspired Summer 2025 Campaign

The campaign, one of Demna's final projects at Balenciaga, blends high fashion with campy storytelling and features key product launches.

Rachel Sennott, a longtime Balenciaga supporter, is officially the face of the brand's Summer 2025 campaign, embodying the role of 'Her.'
Shot by Nadia Lee Cohen, the campaign reimagines Old Hollywood screen tests with a character-driven, campy aesthetic.
The campaign includes notable figures such as Kyle MacLachlan and Sunnyi Melles, with each participant portraying a fictional persona to highlight fashion's role in storytelling.
Balenciaga introduces key products in the campaign, including the Laurel Classic Polo and Rodeo Bags in new colors such as mineral green and almond.
This campaign marks one of the last under Demna's leadership at Balenciaga before his transition to Gucci later this year.