Rachel Maddow Faces Significant Viewership Decline Following Trump's Election Victory

MSNBC's flagship host sees ratings drop despite temporary boost from her return to a five-day schedule during Trump's first 100 days.

Rachel Maddow's viewership has dropped 22% since Donald Trump's election victory, with her show averaging 1.8 million viewers compared to 2.3 million before Election Day 2024.
The decline is sharper among the key 25-54 demographic, where her audience has decreased by 29% since the election.
Maddow's temporary return to a five-day schedule has boosted MSNBC's overall primetime ratings, but the network still faces challenges following a 57% ratings drop after the election.
MSNBC plans to return Maddow to her once-a-week schedule in April, with Jen Psaki taking over the 9 p.m. slot Tuesday through Friday.
As MSNBC prepares to spin off into a separate company, questions remain about its ability to sustain ratings and justify Maddow's $25 million annual salary.