Particle.news

Download on the App Store

Rachel Bilson Revives 'The O.C.' Role for Tequila Campaign

Bilson reunites with series creators for a nostalgic ad celebrating 21 years since the show's premiere.

  • Rachel Bilson reprises her role as Summer Roberts in a new 21Seeds tequila campaign.
  • The ad, created by 'The O.C.' creators Josh Schwartz and Stephanie Savage, features nods to iconic moments from the show.
  • Bilson expresses openness to a potential reunion, reflecting on the show's lasting impact.
  • The campaign includes three videos highlighting different tequila flavors and memorable 'The O.C.' scenes.
  • Bilson shares her enthusiasm for the project, citing her fondness for the character and the creative team.
Hero image