Overview
- Cheltenham Racecourse appointed Blackmore to an ambassadorial role designed to engage more women with the Festival.
- Jockey Club data shows women comprise about 25% of Cheltenham’s seasonal visitors compared with a 39% jump‑racing average.
- Ladies Day will return at the March Festival for the first time since 2019 as part of the relaunch.
- Plans include outreach events in Birmingham, Oxford and Cambridge to understand barriers and attract new audiences.
- Blackmore is set to attend the November Meeting on Friday, November 14, to experience the course as a spectator in her new capacity.