Overview
- Cheltenham confirmed Blackmore’s ambassadorial appointment on Monday, with her brief to identify barriers discouraging women from attending racedays.
- Ladies’ Day will return to the Festival on Wednesday 11 March 2026, marking its first appearance since 2019.
- Blackmore has begun the role and will attend this week’s November Meeting as a racegoer to engage fans and gather feedback.
- Jockey Club data shows women make up about a quarter of Cheltenham visitors, well below the jump-racing average of roughly 39% cited by industry research.
- Planned outreach includes pop-up events Blackmore will front in shopping centres in Birmingham on 31 January, Oxford on 7 February and Cardiff on 14 February.