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RACC Marks 120 Years With Diversification Drive Beyond Motoring

The club model lets RACC embed services across daily life.

Overview

  • The Catalan motoring club set a roadmap to ensure long-term viability by broadening offerings for its 890,000 members.
  • New launches include a quarterly home electricity and gas switching service plus a CLUB65 program for older members, which is adding about 1,000 people per week.
  • RACC reports 848 employees and 285,600 active insurance policies spanning vehicles, home, travel, health, life, mobile devices and pets.
  • Its operational scale includes 6,500 service vehicles and 1,500 workshops, with 836,000 mechanical and home assistances delivered last year and 1.7 million calls and WhatsApps handled.
  • Auto insurance represents about 63% of policies and home about 21%, with travel and health growing, as the club shifts to partnerships and holdings after past solo ventures proved limiting.