Overview

• QVC has officially launched 24/7 live shopping streams on TikTok in the U.S., featuring content from QVC, HSN hosts, and TikTok creators.
• The initiative is part of QVC's strategy to transition from traditional TV to live social shopping as consumer behaviors shift.
• Since joining TikTok Shop in August 2024, over 74,000 TikTok creators have featured QVC products in their shoppable content.
• QVC aims to generate $1.5 billion in revenue from social media and streaming platforms within three years as part of its transformation plan.
• TikTok's uncertain regulatory future in the U.S., with a potential ban looming, poses a significant risk to QVC's social shopping strategy.