QVC Enters Live Sports with Exclusive USA Pickleball Deal

The home shopping network will broadcast USA Pickleball games and sell related merchandise starting this November.

QVC has signed a multi-year agreement to become the sole broadcaster for USA Pickleball games, including the 2024 Biofreeze USA Pickleball National Championships.
The partnership will see QVC streaming live matches on its QVC+ and HSN+ platforms, beginning with the national championships in November.
QVC will also serve as the exclusive retail partner for USA Pickleball, offering a dedicated shopping page with approved products.
This move aligns with QVC's 'Age of Possibility' initiative, targeting women over 50, a demographic that heavily participates in pickleball.
Pickleball is one of the fastest-growing sports in the U.S., with over 5 million women over 45 actively playing, and it continues to attract significant media and investor interest.