QVC Apologizes for Racially Insensitive Marketing Email

The home shopping network's president issued a personal apology after an email subject line offended the Asian community, particularly on International Women's Day.

• QVC issued an apology after sending a marketing email with the subject line 'You’ll love this bag longtime,' which many found offensive, particularly to the Asian community.
• The email, sent on International Women’s Day, was criticized for its racial insensitivity and for reinforcing harmful stereotypes about Asian women.
• QVC President Mike Fitzharris personally apologized, stating the language used was offensive and counter to the company's values of Diversity, Equity, and Inclusion.
• The phrase 'Me love you long time,' referenced in the email, has been criticized for demeaning Asian women since its popularization in the 1987 movie 'Full Metal Jacket.'
• QVC has vowed to work closely with its DEI team to prevent similar incidents and ensure diverse perspectives in their communications.

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