Overview
- State leaders report 2025 as the strongest tourism year to date, led by a projected 7.4 million cruise passengers, up 3.6% from 2024.
- Ports expect 1,874 ship calls in 2025, with Cozumel at 1,300 and Costa Maya at 574, reflecting growth of 1.5% and 9.3% respectively.
- Air connectivity set new single‑day records with 760 and 771 operations across the state’s four international airports.
- Year‑end lodging surpassed half a million tourists housed with roughly 80% average occupancy, supported by about 140,000 hotel rooms statewide.
- A $5 per‑cruiser levy, matched by the state, is earmarked for infrastructure, service and security improvements, with officials projecting a potential 2026 visitor increase of up to 1 million tied to the FIFA World Cup.